Mobile Phone Revolution

A frequent recipient of development accolades, ASUSTeK Computer Inc. (ASUS) was awarded recently by the renowned CSMOT for dedication and innovations in the field of mobile telecommunications. ASUS’ engineering division for third generation (3G) mobile phones in particular, has already developed numerous patented core technologies with Intellectual Property Rights, far surpassing other competing mobile phone manufacturers in the region, while paving the way for 4G in the near future.

Ever since November 2000, ASUS has aggressively pursued the development in 3G core technologies, as associate vice president of Information Appliance development, Dr. Alex Sun explains. Currently there are approximately close to a hundred innovations accepted by 3GPP (The Third Generation Partnership Project), and over thirty core technologies are IPR candidates, making ASUS the exclusive Taiwanese company possessing IPR in the 3G mobile phone industry.

Owe to the nature of OEM (original equipment manufacturing), Taiwanese companies regularly expense substantial royalty fees to the source brands, but seldom obtain the IPR for crucial knowledge necessary to mobile phone productions. Industry estimates that between 6-8% of the production cost figures into royalty for 2G/2.5G mobile phones, and the range is even greater at 12-18% for the 3G mobile phones.

“ASUS is founded on technology and quality, and hence, research and development is our greatest advantage, “ said Sunny Han, Director of ASUS Global Brand Center. “Owning the core technology needed is the absolute key for better products, such is in the case for mobile phones. With patented innovations and over thirty IPR to come, ASUS delves further into the development of 3.5G and even 3.75G core technologies, which makes capable of transfer rates up to 20MB/sec.”

The CSMOT award is a true testament of continuing effort by ASUS’ engineering division. By emphasizing and leading in the advanced developments, ASUS is expected to be the forefront of the mobile phone industry. Dr. Sun maintains that, with sound results coming from 3.5G and 3.75G development, the company is certainly poised for the upcoming 4G mobile phone market, while aiming to be the key holder in mobile telecommunications technology.